In general advertising is low ROI, the tradeoff being that it's "easy." I think a lot of these businesses could succeed using alternative promotional strategie

In general advertising is low ROI, the tradeoff being that it's "easy." I think a lot of these businesses could succeed using alternative promotional strategies. Some of them might suffer because the owners have more money than time and advertising is a good tradeoff in that case, but overall good products are still going to do well.