Same as the other commenters in that I don't know what we're dealing with because I didn't sign up, and I didn't sign up because I don't know what it does or if

Same as the other commenters in that I don't know what we're dealing with because I didn't sign up, and I didn't sign up because I don't know what it does or if I need it. Rather than rëengineer your site, consider just putting up a static walkthrough of key features, or a short video demo. Cheers!