Sure, it's hard to say exactly what's good for society, it's a broad aim. However, being a PBC also insulates you from extremely short-sighted shareholders. It'

Sure, it's hard to say exactly what's good for society, it's a broad aim. However, being a PBC also insulates you from extremely short-sighted shareholders. It's different than being a charity. Coca-Cola could easily be a PBC, so could pro sports teams. It just gives you the freedom to shut down short-sighted activist shareholders who can't see past next quarter. It doesn't require you to be Mother Teresa, it just doesn't let anyone punish you if you decide that's what you want to be.