Yes, we do need to be aware of it and deal with it. But part of that awareness is building resilience into your company's brand. As in, have a brand identity se

Yes, we do need to be aware of it and deal with it. But part of that awareness is building resilience into your company's brand. As in, have a brand identity separate from a specific domain name. That may sound crazy when so many tech companies do/did tie their brand to their domain, but they are not the same thing.