The evidence is pretty heavy that they have a high price tag on keeping the default search position on browsers. The argument is somewhat more that their domin

The evidence is pretty heavy that they have a high price tag on keeping the default search position on browsers. The argument is somewhat more that their dominance in search is what affords them dominance in ads, which is what allows them to keep the dominance in search by purchasing the default spot. This is even more relevant when a large portion of the first page of search results are essentially paid spots. Back when they were more algorithm focused and that was not directly influenced by revenue into the company, this was more defensible. Now, though, it is easy to say that they pay $X to keep the default search position to bring in $Y revenue.