> but you haven't actually named an alternate economic model they should invest in It is their job to find alternate models, their glory and ongoing relevance

> but you haven't actually named an alternate economic model they should invest in It is their job to find alternate models, their glory and ongoing relevance if they do. Otherwise somebody else will do it sooner or later (the status-quo is untenable) but it would imply needless waste and a sad requiem for an organization that has been loved by many for a long time. As they continue seeking "...a balance between commercial profit and public benefit" my 2 cents contribution is to (re)state the obvious: the adtech billions are only a tiny part of the commercial world, let alone the public interest at large.