The opportunity cost of lost sales due to unwanted associations is a drop in the bucked compared to the cost of having humans in the loop. And when the most of

The opportunity cost of lost sales due to unwanted associations is a drop in the bucked compared to the cost of having humans in the loop. And when the most of the market moves to a low-cost regime eventually almost everyone has to because being a holdout now means you can't even find enough other counterparties (to sell your ad space to, or to buy ad space from).