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To play the monster's advocate: There could be a hypothetical version of advertising that benefits society, the companies and the customers simultaneously. A so
by the8472 2y ago
To play the monster's advocate: There could be a hypothetical version of advertising that benefits society, the companies and the customers simultaneously. A sort of match-making between people having problems/searching for something and the solutions to them that are cost-efficient and in their interest. The thing that people do casually when someone mentions a problem/wanting a book or whatever and someone else recommending a solution, but more professional in that it also helps them picking somewhere between the cheapest and luxury options that they'll want.
But even if such a thing existed (independent product review agencies are the closest I guess) and they reaped a significant fraction of the gains from trade there'd still be the question how those gains would then end up funding other free content.
- meiraleal 2y ago> To play the monster's advocate: There could be a hypothetical version of advertising that benefits society, the companies and the customers simultaneously. That only would happen if Mozilla plan was to bring the ad revenue to the developers, not to Google (or themselves). There is no benefit to society to siphon hundreds of billions of dollars to Google, Facebook and the likes.
- the8472 2y agoWell ideally everyone should gain from this 4-way arrangement: the producer making a transaction they would otherwise not have made, the consumer covering their need efficiently/wasting less time on something/consumer surplus, the site operator participating in allowing the advertiser to gather the data necessary to make the recommendation and the advertisier getting a commission for for coordinating all that. Of course in the real world we get more of a mexican standoff than enlightened tradepartners coming mutually beneficial agreements.