> No? Downloading Hugo, getting a random theme and writing a few articles is pretty simple and requires no more tinkering than doing the same with a Wordpress

> No? Downloading Hugo, getting a random theme and writing a few articles is pretty simple and requires no more tinkering than doing the same with a Wordpress This is not even remotely true. There are more hosts than I can count offering one click wordpress installs that dump you straight into a point where you can begin publishing. > (okay, one's actions are big buttons in a UI, the other is copy pasting commands, but in terms of effort, there's barely any difference). For the average non-engineering background user, this is a huge difference. I've spent most of my IT career in hosting. You are vasltly overestimating the capabilities or care factor of a significant chunk of the user market.