Even the last few points of their "simple" flow are overly complicated. Before all the CMS stuff, you created the HTML and CSS on files on your desktop using te

Even the last few points of their "simple" flow are overly complicated. Before all the CMS stuff, you created the HTML and CSS on files on your desktop using text editors or WYSIWYG editors like Front-page. You can render it just as easily from local files as on a dedicated web server. When you're happy with it, copy the files over SFTP to your server. Frontpage would even take care of that for you. The same flow still works fine today. Around the dot com boom there were dozens of high quality desktop editors for making websites. All these hosted SaaS systems were just starting to become popular, meant to make it easier for non-programmers to make websites. But did it really? I don't think so. Now those systems are so complex that you need to hire someone to use them. Yet first year students in comp sci who didn't even have any programming background still write HTML and CSS by hand. Templates for WordPress are these complex programs, but a template for HTML and CSS can be as simple as a Hello World example.