As a customer I care, deeply, about a sincere apology. Take the time to help your customers, even if it means circumventing your system. Walk the 3 feet to tal

As a customer I care, deeply, about a sincere apology. Take the time to help your customers, even if it means circumventing your system. Walk the 3 feet to talk to the chef. Send someone a check if your system can’t do refunds. Give someone another game if it turns out your games only work on PC. And when that doesn't pan out, a sincere apology can still go a very long way.