This is both a curse and an opportunity. Compliance is one of those things that is costly and time-consuming but can lead to entrenchment in certain industries.

This is both a curse and an opportunity. Compliance is one of those things that is costly and time-consuming but can lead to entrenchment in certain industries. I worked for a client eons ago that went through the enormous hassle of HIPPA compliance and now it is a bit of a moat for them. Having SOC 2 compliance almost feels like table stakes for b2b SaaS these days. It does disgust me that Google is going this route. I wonder how much influence is coming from governmental agencies. It is possible they are being forced in some way based on some kind of KYC-like requirements. Or perhaps the volume of bad actors is even higher than I imagine and Google is being forced to do this just to keep the lights on for the API at all. But the fact of the matter is that they are offloading the cost of whatever compliance they need onto their platform users, the people who are spending time and effort to improve the Google ecosystem. It feels petty and short-sighted but I suppose that Google has shifted into an extraction phase on behalf of their investors. We'll probably see a lot more of this kind of nickel and diming from them.