While “disrupt” is definitely a charged word, I think it’s fair to use in this case. Chip making is monopolistic and kind of stagnant. The existing power resti

While “disrupt” is definitely a charged word, I think it’s fair to use in this case. Chip making is monopolistic and kind of stagnant. The existing power resting on a few (like two) enormously valued companies and the difficulty to enter the market makes me root for the underdogs here. It’s a situation that seems appropriate to disrupt. There’s also the concept of word chasing, where one label is deemed inappropriate to use so everyone switches to a different one which also quickly falls out of favor for the same charged reason. Rather than addressing WHY something is charged, it’s far easier and very pointless to just avoid the word entirely, aside from short term good feelings.