But Google Maps is on iOS because there's hundreds of dollars worth of friction in buying a new phone. Google knows people won't leave iOS just to use Google Ma

But Google Maps is on iOS because there's hundreds of dollars worth of friction in buying a new phone. Google knows people won't leave iOS just to use Google Maps. In contrast, installing another app store is just a few taps. Consumers want the app, and then will be forced into a situation where they've got 10 or 15 different app stores installed to support the 20 apps they use, because no corporation wants another corporation taking a percentage of payments or controlling app review. It will be lovely.