So probably more than half of his household income comes from Apple, so there's a conflict of interest. The ethical choice is not to "try to be neutral", but si

So probably more than half of his household income comes from Apple, so there's a conflict of interest. The ethical choice is not to "try to be neutral", but simply to acknowledge that someone else who actually is neutral is more qualified to report on that topic. It's like how judges should recuse themselves from cases where they have a stock portfolio including one party to the case.