I mean there are appropriate applications for advertising (like classifieds in a newspaper), but there is no reason why advertising should be so pervasive that

I mean there are appropriate applications for advertising (like classifieds in a newspaper), but there is no reason why advertising should be so pervasive that it requires a massive surveillance apparatus like it does today. Advertisements are the reason why everyone switched from TV to Netflix, and that's back when cable TV was a paid service. secushare[1] makes the case that this is because the internet lacks a secure micropayments layer, so the funding model for everything has to be advertising-based instead of patronage-based. Paypal and the like are exploited as cash cows because of their centralized nature. Cryptocurrencies were later tried but have technical limitations that broadly prohibit this use case (even with payment channels/LN). [0] https://secushare.org/broken-internet https://secushare.org/broken-internet