3 ms·

Why is it so common for Chinese sellers on Amazon to have uppercase company names?

• kmeisthax 2y ago
  Selling on Amazon requires a registered trademark. If you're a random factory in Shenzhen you don't care about branding, you just want to be able to sell your stuff on Amazon, so you just put together random letters in the hope that your registration won't conflict with anything else. You don't want to have to deal with back-and-forth with USPTO, you don't care about having a meaningful, memorable, or interesting name, you just want an Amazon listing. Coincidentally the majority of USPTO trademark submissions are literally just random strings of letters now for this reason.
  • shitlord 2y ago
    That explains the random names, but what's with the upper case lettering?
    • johnnyanmac 2y ago
      if I had to take a blind guess: Chinese doesn't have a concept of casesensitivity. It's a logographic language so casesensitivity is almost irrelevant.
  • unmole 2y ago
    > Selling on Amazon requires a registered trademark This is not true. A trademark is only required for Amazon's brand registry which gives brand owners control over who is allowed to sell their branded products.