Or he's just aware that publicity equals money and he wants to sell more art. If he wins, he'll be famous, will probably get extremely rich and will also feel m

Or he's just aware that publicity equals money and he wants to sell more art. If he wins, he'll be famous, will probably get extremely rich and will also feel morally vindicated in calling the art "his". If he loses, he'll still be infamous and somewhat rich. It's a win win for everything except integrity.