Hetzner is well known and beloved in Europe for a decade or two, so it didn't really start out of nowhere. Maybe you (and most of HN) became aware of them, when

Hetzner is well known and beloved in Europe for a decade or two, so it didn't really start out of nowhere. Maybe you (and most of HN) became aware of them, when they opened their American datacenters in 2021 & 2022, and became a viable option for people outside of Europe.