People will complain when the data is inevitably misused (I'm shocked! Shocked to find irresponsible data collection going on at Facebook!) but they won't do an

People will complain when the data is inevitably misused (I'm shocked! Shocked to find irresponsible data collection going on at Facebook!) but they won't do anything to prevent or avoid it in advance, if doing so gets in the way of them buying something that is sufficiently hyped.