My experience with elderly relatives is that quite a lot of them can hear well enough in conversation but want the TV turned way up, and that they're very resis

My experience with elderly relatives is that quite a lot of them can hear well enough in conversation but want the TV turned way up, and that they're very resistant to getting hearing aids until they really desperately need them, regardless of cost. While having more affordable OTC hearing aid options is great I don't know how many people it'll convert. Maybe in ten or twenty years when there's more overlap between people who need hearing aid and people who already own airpods/similar. I'm also skeptical that this is the reason theaters are so loud, although I can't think of a more compelling reason. Anyways I hope I'm wrong. The last time I went a theater (Dune Part 1) I forgot my earplugs and there were sections where I had my hands over my ears.