I was always disappointed it didn't acquire a "regional" sort of appeal for businesses serving the CIS/former Soviet states, sort of like when they started to s

I was always disappointed it didn't acquire a "regional" sort of appeal for businesses serving the CIS/former Soviet states, sort of like when they started to sell .eu domains towards an audience that wanted to imply "we're not just a .de or .fr company". Curious what the trade aspects are like-- I'd expect there's a lot of industrial commonality and shared inherited legal norms, so if you're already doing business in one former Soviet republic, is it comparatively easy to expand to others?