Many different ways. For organic traffic theres links, search results, facebook posts and other social media. For the app store theres added friction bc users

Many different ways. For organic traffic theres links, search results, facebook posts and other social media. For the app store theres added friction bc users have to install the app on their phone and there will be a dropoff between viewing a listing and downloading (and also from downloading to launching). For paid traffic, its much easier to build a sustainable business on the web because the costs are, for the most part, cheaper.