The reason is less important than the acknowledgment that it happened. The really crummy part about ghosting is that you don't know if you should hold out (in

The reason is less important than the acknowledgment that it happened. The really crummy part about ghosting is that you don't know if you should hold out (in hopes they'll come back). Perhaps they just got bad news, or were in a car accident, or lost their phone. Yeah, sure, probably not, but it's polite to let people know that they should move on. The reason is probably untruthful and unhelpful. That part sounds like marketing: people want to believe that it'll help. It won't. But it makes sense as a way to play up the anti-ghosting features. You can't force people to give a truthful answer. But they can compel you acknowledge that you're ghosting if you want to keep using the app. The app sounds like it's designed to appeal to women. That also makes sense: men complain that there are too few women on the apps. Unfortunately, it's the men themselves who drive the women away -- not all men, but it only takes one jackass to really ruin a woman's day. It'll be hard to fix all of that, but ghosting really is a common complaint by women.