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It's still very different. What you describe is exactly what an art director does, which is creative and difficult— there's a good reason many commercial artist
by chefandy 2y ago
It's still very different. What you describe is exactly what an art director does, which is creative and difficult— there's a good reason many commercial artists end their careers as art directors but none start there. Anybody that says making things that look good and interesting using generative AI is easy or doesn't require genuine creativity is just being a naysayer. However, at most, the art director is credited with the compilation of other people's work. In no situation would they claim authorship over any of the pieces that other people made no matter how much influence they had on them. This distinction might seem like a paperwork difference to people outside of the process, but it's not. Every stroke of the pen or stylus or brush, scissor snip, or pixel pushed is specifically informed by that artist's unique perspective based on their experience, internal state, minute physical differences, and any number of other non-quantifiable factors; there's no way even an identical twin that went to the same school and had the same work experience would have done it exactly the same way with the same outcome. Even using tools like Photoshop, which in professional blank-canvas art creation context use little to no automation (compared to finishing work for photography and such that use more of it.) And furthermore, you can almost guarantee that there's enough consistency in their distinctions that a knowledgeable observer could consistently tell which one made which piece. That's an artistic perspective— it's what makes a piece that artist's own piece. It's what makes something someone's take on the mona lisa rather than a forgery (or, copy I guess if they weren't trying to hide it) of the mona lisa. It's also what NN image generators take from artists. Artists don't learn how to do that— they learn broad techniques— their perspective is their humanity showing through in that process. That's what makes NN image generators learning process different from humans, and why it's can make a polaroid look like a Picasso in his synthetic cubist phase but gets confused about the upper limit for human limb counts. I think generative AI could be used to make statements with visual language, closer to design than art. I definitely think it could be used to make art by making images and then physically or digitally cutting pieces out and assembling them. But no matter how detailed you get in those prompts, there aren't enough words to express real artistic perspective and no matter what, your still working with other people's borrowed humanity usefully pureed and reformed by a machine. These tools are fundamentally completely different than tools like Photoshop. In art school I worked with both physical media and electronic media and the fundamental processes are exactly the same. Things like typography in graphic design are much easier, but you're still doing the same exact process and reasoning about the same exact things on a computer that you do working on paper and sending it to a "paste up man," as they did until the 80s/90s. People aren't just being sour pusses about this amazing new art tool— it's taking and reselling their humanity. I actually think these image generators are super neat — I use them to make more boards and references all the time. But no matter how specific I get with those prompts, I didn't make any of that. I asked a computer and that computer made it for me out of other people's art. A lot of people who are taken by their newfound ability to make polished images on command refuse to believe it, but it's true. It's a fundamentally different activity.
- visarga 2y ago> your still working with other people's borrowed humanity usefully pureed and reformed by a machine Exactly, isn't it amazing? You can travel the latent space of human culture in any direction. It's an endless mirror house where you can explore. I find it an inspiring experience, it's like a microscope that allows zooming into anything.
- chefandy 2y agoSure it's a lot of fun. I also find it very useful for some things like references and mood boards. No matter how granular you get with control nets or LORAs and how good the models get, you just can't get the specificity needed for professional work and the forms it gives you are just too onerous to mold into a useful shape using professional tools. It's still, fundamentally, asking another thing to make it for you, like work for hire or a commission. Software like Nuke's copycat tool or Adobe's background remover or content-aware fill were professionally useful right off the bat because they were designed for professional use cases. Even then, text prompt image generators are more useful than not in low-effort, high-volume use cases where the extremely granular per-pixel nuance doesn't really matter. I doubt they'll ever be useful enough for anything higher-level than that. It's just fundamentally the wrong interface for this work. It's like saying a bus driver on a specific route with a bus is equally useful to a cab driver with a cab. There are obviously instances where that's true, but no matter how many great things you can show are on that bus route, and no matter how many people it's perfectly suited for, there's just no way a FedEx driver could use it to replace their van.
- mrandish 2y agoVery well said. Agree completely.
- arrobbiato 2y agoJust keying on one comment here, which perhaps no one will read: I was, in fact, a paste-up man in the early 1990s, slapping together copy and ads for a magazine. As such, I was a ping-pong ball in the battle between account management and creative arts - each of them wanted to be the originator of the big and clever ideas. (This is pretty widespread in the industry, and was even a recurring theme in "Mad Men.") The takeaway here is, people like to be creative. People need to be creative. There will always be an implacable drive to create, one which DALL-E can never satisfy. Gen AI is the artificial sweetener that might temporarily satisfy those cravings, but ultimately artists want to create something from nothing. There's some hope to be found in that, amid the tsunami of AI slop.