3 ms·
Oh, I had no idea. So it's similar to Lexus/Toyota. TIL, thank you.
by BossingAround 2y ago
Oh, I had no idea. So it's similar to Lexus/Toyota. TIL, thank you.
- JoelEinbinder 2y agoSeems like Hyundai own 33% of Kia, rather than it just being a brand under the same company like Lexus/Toyota. They share some things and compete on others.
- bryanlarsen 2y agoIt's a lot more complicated than that. They also have some common owners, and Kia owns parts of some Hyundai subsidiaries. Chaebol's are complicated beasts.
- bryanlarsen 2y agoHyundai and Kia were two separate companies that merged in 1998. Genesis is their premium brand, their Lexus equivalent. They claim to differentiate the three brands with: Hyundai: bold, Kia: sporty, Genesis: premium. Your guess is as good as mine what the difference between bold and sporty is.
- klyrs 2y agoComparing the bold looks of the Ioniq6 to the sporty looks of the EV6, I conclude that bold is convex and sporty is concave.
- AlotOfReading 2y agoKia and Hyundai aren't actually the same company, but they're very closely related. Hyundai group (Hyundai automotive's parent company) acquired a significant stake in Kia when they went bankrupt during the Asian financial crisis. In exchange, Kia received significant percentages of many Hyundai group companies, including automotive. They share components and designs, but they're separate companies with their own teams, factories and marketing.
- rendang 2y agoMaybe more similar to Subaru & Toyota - not different brands under 1 company, but 2 companies one of which has a stake in the other