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Google is looking more and more like Microsoft, launching wave after wave of me-too products and services in what looks like an increasingly desperate effort to
by vannevar 14y ago
Google is looking more and more like Microsoft, launching wave after wave of me-too products and services in what looks like an increasingly desperate effort to diversify its revenue stream. Where is the focus?
- bennysaurus 14y agoIt looks like a scatter-gun approach: shoot out a bunch of products and see what sticks.
- Bjartr 14y ago>Where is the focus? Every Google product exists to one end: Get more people looking at Google Ads. Google ads are so pervasive that almost anything that gets people to be on the internet more is straight up beneficial to Google. Search? Ads right there. Gmail? Ads right there. Youtube? Ads right there. Google 411? Collect massive quantities of voice samples to train the systems that became Youtube's automatic subtitle system. More features on Youtube = more eyes on ads. Android? Web browser in your pocket = ad delivery in your pocket. Then there's in app ads too. And then there's the invaluable data mining that makes the ads worth more to sellers by making them more effective. Google+? Never leaving Facebook means never seeing a Google ad, action had to be taken. Google+/Chrome/Currents for iOS? Get people on that other device looking at more ads too! Self driving car? Can you imagine how many ads you could be looking at during the time you normally spend driving?! Glass? Ads ALL THE TIME.
- rblackwater 14y agoCorrect. Microsoft's OEMs were the real customers and Google's corporate partners are the real customers. Users are the products.
- vannevar 14y agoGreat point, but if people stop using those Google services because they start perceiving the diluted brand as inferior, that doesn't help the cause.