I think so. People create and/or sell new technologies. Then they try to market them. For instance, by writing articles exaggerating the advantages and/or downp

I think so. People create and/or sell new technologies. Then they try to market them. For instance, by writing articles exaggerating the advantages and/or downplaying the disadvantages. Then this get picked up by other folks who want something new and interesting to write about. And suddenly there is a new and hot thing even if there are lots of cases where it does not help.