How things get named Canvas: "Name it clay" -- artistic CMO "Won't people think they will have to get their hands dirty?" -- CEO "Right. Name it sculpt. It h

How things get named Canvas: "Name it clay" -- artistic CMO "Won't people think they will have to get their hands dirty?" -- CEO "Right. Name it sculpt. It has a sense of je ne sais quoi about it." -- hipster CMO "No one can spell sculpt, and that French does not mean what you think it means." -- CFO "Got it! Name it canvas! It's a blank canvas! It can be anything!" -- CMO "Perfect!" -- Entire executive team who is now sick of CMO's naming excercise.