It's consultant bullshit research, not even doing proper science. For example it talks about the popularity of PvP--the actual argument it wants to say is, comp

It's consultant bullshit research, not even doing proper science. For example it talks about the popularity of PvP--the actual argument it wants to say is, companies should develop single-player games because existing PvP games are locked in to an audience already. Which makes the title completely misleading and a clever/unscrupulous consultant might say such a sweeping statement to get access to companies' interest.