There was also something about scarcity driving exploration. You'd go to the video store for a certain movie, it wouldn't be available, so you'd grab something

There was also something about scarcity driving exploration. You'd go to the video store for a certain movie, it wouldn't be available, so you'd grab something else. Now when you hear "X is on netflix" you go there and there are infinite copies, so you're never forced to explore. The only time it really happens is when your streaming service of choice doesn't have the specific thing you're looking for. I remember the same thing happening in music stores. You'd go to buy a tape/CD and it wouldn't be in stock, but you'd be primed to buy one, so you just start browsing until you found something that looked interesting enough to buy.