I don't see how "built to last" means "built out of cardboard." I can't find the original Rob Walker piece, but it sounds like it's talking about timeless qual

I don't see how "built to last" means "built out of cardboard." I can't find the original Rob Walker piece, but it sounds like it's talking about timeless quality vs. empty fashion, not about the environment. An iPhone lasts a long time, and the author should be comforted that not everyone can afford to buy a new one every time Apple bumps the version, naturally limiting Apple's ability to fill landfills with barely-used iPhones by launching new product features. The net footprint of a big company like Apple is surely complicated, as there are many ways to offset one's impact. I'm no expert, but Apple has a whole website on their strategy (http://www.apple.com/environment/ http://www.apple.com/environment/) that shows they are making an effort, perhaps a large one.