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Actually, I believe the term "Mobile First" was coined by Luke Wroblewski, and Luke's post below pre-dates Fred's by nearly a year: http://www.lukew.com/ff/ent

Actually, I believe the term "Mobile First" was coined by Luke Wroblewski, and Luke's post below pre-dates Fred's by nearly a year: http://www.lukew.com/ff/entry.asp?933 http://www.lukew.com/ff/entry.asp?933 One of Luke's key tenets on Mobile First is about how smaller screen sizes force you to focus your messages -- and lack of focus is a huge issue for most Web sites. Fred seems to be coming at it from a slightly different angle, but I think it's important to include Luke's ideas here in the discussion... it's how designers and UI experts think about the term "Mobile First".

SkyMarshal 14y ago
Yes, and the OP is also using the term "Mobile First" differently than my own sense of it. To me, Mobile First means developing websites targeted at smartphone screens first, that scale gracefully upward to desktop size. The 320andup boilerplate is a good example [1]. I see it also means a more general business strategy of focusing on your mobile app first, be it native or HTML5, and then your website. But could be some mixed messaging due to the multiple meanings of that term. 1. http://stuffandnonsense.co.uk/projects/320andup/ http://stuffandnonsense.co.uk/projects/320andup/