I also really like that description of forum interaction. Sisyphean it might be to get to the bottom of it all, but isn't this the sort of thing marketers spen

I also really like that description of forum interaction. Sisyphean it might be to get to the bottom of it all, but isn't this the sort of thing marketers spend a pretty penny to attempt to accomplish? One could prepare a battery of A|B tests around articles covering a ceratin concept, change things like time of post, quality of formatting), maybe space them out over the course of a year to avoid repetitious exposure, and see which pole the comment base gravitates to.