The problem is the trade-off. We don't get to decide "I like remote-start, but I want to be able to start it from inside the store while the car is in the park

The problem is the trade-off. We don't get to decide "I like remote-start, but I want to be able to start it from inside the store while the car is in the parking lot" -- That's a $10 a month gain that I'd pay. I don't care about that? Well I can use short-range radios. If that was the feature? It would be hailed as awesome. This is the pushback. Mazda turns off a bunch of features unless I pay $10 and the old version was working just fine for me.