I mean I guess using "WP" in their business name is kinda pushing it I guess, but offering Wordpress hosting while using the word "Wordpress" is fair game (IMO)

I mean I guess using "WP" in their business name is kinda pushing it I guess, but offering Wordpress hosting while using the word "Wordpress" is fair game (IMO). A company can't/shouldn't be able to tell someone they can't use the trademark name in describing the service another company offers. How would that even work? "We offer hosting for the project that 80% of the websites in the world use!". If Wordpress (the project/company) allows someone to offer hosting of that project (ie: it's not a mongo type licence), they can't expect someone to not even use the name of the project they are offering hosting for. Imagine if Linus prevented companies from saying they offer hosting using Linux.