How is email a "soulless money making machine"? You have control over email: providers, client applications, encryption. Sure, many many people use gmail and

How is email a "soulless money making machine"? You have control over email: providers, client applications, encryption. Sure, many many people use gmail and gmail isn't too different to facebook in this regard, but email itself is an open protocol where you can use a competing service and still integrate with others.