This is more than strange for a page which has 'landing' in the URL (www.google.com/landing/now/). Vague video, vague texts and no hints as what am I supposed t

This is more than strange for a page which has 'landing' in the URL (www.google.com/landing/now/). Vague video, vague texts and no hints as what am I supposed to do with this Now-thing, or even what it actually is. Left me totally clueless of what to do next. Also, I wonder if Now is going to be available in the future for Google customers with devices other than Android or maybe even as a web-app or iGoogle widget.