The profiling mentioned in this article just seems dystopian. But then I realize this type of opposition research is what “PR” actually is. And it is a part of

The profiling mentioned in this article just seems dystopian. But then I realize this type of opposition research is what “PR” actually is. And it is a part of everything in our society - politics, corporations, celebrities, and so forth. As for what these companies use that research for - I am guessing it is mass manipulation. I don’t disagree with their right to speech and influence, just like activists enjoy those rights. But having this exposed out in the open makes it easier to understand where the corruption is and where more scrutiny is needed, so the debate on this topic can be had efficiently. I’m not usually a fan of much of the Guardian’s journalism, particularly where it strays from factual reporting to biased opinion, but appreciate this particular article. As an aside, one thing that really disturbs me is that these industries can pollute our environment with all these complex chemicals without any real understanding of the long term negative effects. It seems wild that you can just roll the dice with things that are spread across millions of acres and presumably get into our food, water, etc.