4 ms·
>Nominative use allows companies to refer to things by their name. It isn't obvious that "Wordpress Hosting" or "Wordpress plugin" is a violation or causes cons
by i_am_jl 2y ago
>Nominative use allows companies to refer to things by their name. It isn't obvious that "Wordpress Hosting" or "Wordpress plugin" is a violation or causes consumer confusion. Does Matt wish for all companies in the ecosystem to stop referring to their products as Wordpress Themes, Wordpress Plugins and Wordpress hosts?
I think Matt's position is that WP Engine is not Wordpress, so it's not appropriate to call their offerings Wordpress-anything.
- graeme 2y agoThat would be a truth in advertising issue if anything, not a trademark issue.
- i_am_jl 2y agoWhy do you think it's not both? >The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress. Referential use doesn't allow someone to use marks to imply an association or endorsement, and I think it's clear what they're calling out in the trademark policy changes.