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What on Earth has given so many people in this thread the confidence to assert that marketing departments actually have any real way to gauge the effectiveness
by kibwen 2y ago
What on Earth has given so many people in this thread the confidence to assert that marketing departments actually have any real way to gauge the effectiveness of a given ad campaign? It's effectively impossible to adjust for all the confounding variables in such a chaotic system, so ad spend is instead determined by internal politicking, pseudoscientific voodoo, and the deftness of the marketing department's ability to kiss executive ass. This ain't science, it's perversely-incentivized emotion.
- dotancohen 2y agoThe fact that sales go up in correlation to when marketing campaigns are run.
- kibwen 2y agoAs opposed to, say, the million other reasons sales could be going up or down? This is the post-hoc rationalization of a random walk.
- dotancohen 2y agoEvery time the marketing guy does a campaign, sales go up.