Baffling with all the publicity they have surely this character would have been better off with an open and honest kickstarter? Stating they realise they made m

Baffling with all the publicity they have surely this character would have been better off with an open and honest kickstarter? Stating they realise they made mistakes in the past how they are going to correct them and what is different or better about the new product. I would have probably contributed because I think its a really interesting product.