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That sounds like the what I am seeing in the consumer packaged goods industry. In desperation of growth they are throwing everything at the wall. ex: that 'fla
by saturn8601 2y ago
That sounds like the what I am seeing in the consumer packaged goods industry. In desperation of growth they are throwing everything at the wall.
ex: that 'flamin hot' thing took off and post pandemic they put it in everything including soda and ice cream. Lets not forget every merchandising opportunity under the sun.
- fuzzfactor 2y agoThere's only so many people who can figure out what will really sell, or be able to really sell it. And way more people who wish they could do the former, but know in their heart they never will, while having a leg up in the latter, often built from a fortunate upwardly-mobile sales career where their customers never did get their money's worth. You know the kind I'm talking about. Which can guide their actions toward a slightly deceptive form of marketing, or things even more unsavory. OTOH, sometimes quite benign, but also less creative. And it shows. Otherwise you wouldn't know the kind I'm talking about :\
- saturn8601 2y agoA lot of these things that I describe are built on the back of a successful product. 'Flamin hot' was a successful product, every subsequent variation was not original thinking. What steps were taken to get to the original success? Seems like in the 80s-90s there was an avalanche of unique products, now in this post pandemic decade its just nonstop rehashing of the oldies. Ex. Cinnamon toast crunch vs cinnamon toast crunch hazelnut spread alternative.