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You would assume that Advertising companies with quality ad space would be able to show higher click through rates and higher impression to purchase rates -- ov
by datadrivenangel 2y ago
You would assume that Advertising companies with quality ad space would be able to show higher click through rates and higher impression to purchase rates -- overall cost per conversion -- by removing bots that won't have a business outcome from the top of the funnel.
But attribution is hard, so showing larger numbers of impressions looks more impressive.
- carlosjobim 2y agoAttribution is extremely easy, it is a solved problem. Companies keep throwing away money on advertising for bots and other non-customers because they either: A) Are small businesses where the owner doesn't care about what he's doing and enjoys the casino like experience of buying ads online and see if he gets a return, or B) Are big businesses where the sales people working with online ads are interested in not solving the problem, because they want to keep their salaries and budget.