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LLMs only cannibalize search if people use it as a replacement. I'm not seeing this happening at scale, instead they can be used to complement it by providing s
by teractiveodular 2y ago
LLMs only cannibalize search if people use it as a replacement. I'm not seeing this happening at scale, instead they can be used to complement it by providing summaries, doing translations etc.
- insane_dreamer 2y agoIf people no longer click on sponsored links because they are getting a reply to their query in the summary paragraph at the top, Google no longer makes money from search. That's the cannibalization.