OP here. I definitely understand where you're coming from but I've personally experienced something different. One of the eCommerce niches I entered based on r

OP here. I definitely understand where you're coming from but I've personally experienced something different. One of the eCommerce niches I entered based on research (not passion) was trolling motors. Starting out, I had absolutely zero interest in them. None. Never even used one in my life. But after selling them for a few years and building a business around them, I've come to be a trolling motor geek and even enthusiast. Driving down the road, I'll crane my neck to see what type of motor the boat in the other lane has, and I enjoy talking with customers about them on the phone. Is it really trolling motors I'm enamored with? Not really. They're just the vehicle I've picked to build a business around. As I mention at the end of the post, passion is 100% essential for success. In my case, I'm just passionate about building eCommerce businesses and some of that eventually leaks over to my product of choice.