How long are memories? Annoying a subset of your customers for 20 years in exchange for orders of magnitude more profit for the rest of time? We're seeing it

How long are memories? Annoying a subset of your customers for 20 years in exchange for orders of magnitude more profit for the rest of time? We're seeing it in housing right now - predatory institutional investors buying up stock while younger generations are increasingly coming to terms with the idea of renting for their entire lives.