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Jimmy Iovine and Dr. Dre have entered the chat...

• airstrike 2y ago
  Yeah, they've spent those $3bn in 10 years, which is a rounding error for M&A for a company of this size
• insane_dreamer 2y ago
  And that was Apple’s biggest purchase ever at only $3B.
  • dfex 2y ago
    I was more referring to the statement: > Also from my experience it's the counterparty that should feel honored to be working with Apple rather than the other way around The Beats purchase was interesting in that I'm almost certain that Apple didn't need the technology for yet another set of headphones, but what they bought instead was the reputation/cultural allure of Beats, its founders and music catalogue. I suspect Iovine and Dre are well beyond needing validation from or being "honored" to be working with Apple as both are such prolific creators in their own right(s).