A few things off the top of my head: - Only add things that improve upon Reader View. A table of contents, better typography, and that's about it. - Get to th

A few things off the top of my head: - Only add things that improve upon Reader View. A table of contents, better typography, and that's about it. - Get to the point. I put a lot of effort into writing succinctly and unambiguously. I revise my content time and time again to get it just right. Information architecture is also important. - Sweat the small stuff. Reduce friction for your users wherever you can. Something as simple as a letter template makes a big difference for readers that dread communicating in German. I've been doing this for seven years, so I picked up quite a few tricks along the way. It all comes down to knowing my users, and working hard to reduce their pain.