I agree. Failed several times at that. Started by providing gift certificate templates for small businesses and ended up writing endless series of blog posts a

I agree. Failed several times at that. Started by providing gift certificate templates for small businesses and ended up writing endless series of blog posts about how to create gift certificates. Then another one about weight loss, because I'm interested in sports, before realizing writing about body mass index and the like is not my cup of tea either. In a second phase (august 2011-februray 2012) I developed and sold a SaaS product for small businesses in France, to find out I hated selling to this market who didn't have a clue about anything. In retrospect, here are the various things that sucked: - writing content about something that didn't interest me the slightest just because there was a market need. - spending too much time writing content VS engineering something I could be proud of (I know a startup is 10% dev and 90% marketing, but as a developer, it's more interesting to develop a SaaS product than an affiliate site or an ecommerce store for example) - targeting a market I'm not interested in: non-technical small businesses in France are incredibly hard to convince to buy an online solution from a small player (and being a player of 1, I qualified as such)